Morning Pointe Of East Hamilton Campus Adding Full-Service Alzheimer’s Memory Care Community

  • Thursday, November 30, 2023
Morning Pointe Senior Living announced plans for a groundbreaking early in 2024 for Phase II of the company’s Morning Pointe of East Hamilton 22-acre campus off of East Brainerd Road.

The new The Lantern at Morning Pointe Alzheimer’s Center of Excellence at East Hamilton will
be a 45,000-square foot, 60-apartment memory care community next door to the existing 73-
apartment Morning Pointe of East Hamilton, which will transition to an assisted living-only
community.

Morning Pointe Senior Living hopes to open The Lantern at Morning Pointe of East Hamilton in
early 2025.
It will be company’s 41st building.

The new community will offer two distinct areas for Alzheimer’s care, all under one roof. The
Lamplight Program is for residents in the early to moderate stages of Alzheimer’s disease. It
offers a large expansive environment that is secure and safe. The Lantern Program is for more
advanced stages of Alzheimer’s that focus on individual interests, life experiences and personal
strengths to ensure each resident benefits from personalized and purposeful support.

The Lantern building will provide an array of Alzheimer’s and dementia care services, including
innovative therapies such as Teepa Snow’s Positive Approach to Care, Best Friends Approach and Morning Pointe’s own Meaningful Day – a purposeful memory care program providing structure to help residents feel safe and secure.

Programming will adhere to Morning Pointe’s strong focus on clinical care with physical and
occupational therapies, life enrichment and wellness offerings and intergenerational activities. It
will also feature Morning Pointe’s Farm to Table program with local, farm-fresh and seasonal
ingredients.

“We are continuing to grow as a company, and we are so excited to be adding a new memory
care campus right here in Hamilton County where our company is based,” said Greg A. Vital,
president of Morning Pointe Senior Living. “As our population ages and as the East Hamilton
County area grows, the need for care for our seniors in the region continues to grow with it –
whether it be a need for assisted living or for memory care. The families of those with
Alzheimer’s and other memory challenges especially need support and reassurance that their
loved ones are safe and cared for by compassionate professionals. We are pleased to be able
to provide that support to more seniors and their families right here in our hometown.”

The new Lantern at Morning Pointe of East Hamilton will be the 25th Morning Pointe community
in Tennessee. Other Chattanooga-area campuses are located in Chattanooga, Hixson and
Collegedale. The campus is conveniently located close to Hamilton Place and the Erlanger East
Hospital campus.

One final phase of the campus is planned, which will include Morning Pointe’s first independent
living apartments. Phase III is scheduled to be under development soon after the completion of
the new Alzheimer’s project.
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