O'Charley's Celebrates Rebranding On May 21

Monday, May 5, 2008

O’Charley’s Inc. will refurbish its five Chattanooga area restaurants under the company’s Project RevO’lution rebranding program, implemented to significantly upgrade its restaurants with both physical and operational enhancements designed to improve the guest experience.

The O’Charley’s located at 2340 Shallowford Village Drive in Chattanooga is the first restaurant in the area to begin the rebranding.

Project RevO’lution construction crews began in late April working at night at the Shallowford Village Drive restaurant so as not to interrupt restaurant hours and guests’ dining experience.

During the month-long RevO’lution rebranding, O’Charley’s will raise funds for the Hamilton County School District by collecting a percentage of all dessert sales during that time. The donation will be presented to the Superintendent Jim Scales at the restaurant’s grand re-opening “ribbon-carving” ceremony, featuring an oversized, ceremonial steak knife, at 4:30 p.m. on May 21. The Chattanooga Area Chamber of Commerce is assisting with the ribbon-cutting.

Project RevO’lution aims to update the interior and exterior design of the restaurant, provide new plateware and uniforms, and enhance service initiatives. The restaurant interior will feature new booths, new lighting and décor, improved design layout and a new color scheme. The exterior of the revitalized restaurant will feature new signage, lighting and updated awnings.

“Our Project RevO’lution program has been an unqualified success in markets that have completed their rebranding,” said Jeff Warne, O’Charley’s concept president. “The continued positive response of our guests and team members confirms that we ‘got it right.’ The program was two years in development, and we are quite proud of the final product and the improved results we are seeing in other markets and will soon see in Chattanooga’s Shallowford Village Drive restaurant.”

O’Charley’s is open from 11 a.m. to 10 p.m., Monday throughout Thursday, 11 a.m. to 11 p.m. Friday and Saturday, and 10 a.m. to 10 p.m. Sunday.

To check out some of the changes being made click here.


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