Roy Exum: We Need Directions

Friday, September 7, 2018 - by Roy Exum
Roy Exum
Roy Exum

There were two different decisions made on Tuesday night and the Chattanooga City Council needs to seriously study both. In Nashville the Metro Council voted overwhelmingly (31-8) to approve a $275 million Major League Soccer project. The plan is to take the old Fairgrounds site and combine 10 acres of mixed unit development and housing instead of a proposed NASCAR race track.

On the same night, the city council of Mobile refused to allocate $10 million towards a football stadium on the University of South Alabama campus. No worries: By yesterday USA announced an ambitious $72 million stadium campaign to “raise its own money” while the Mobile City Fathers fret over the city’s grossly antiquated facilities.

The reason we need to watch this – and much more – develop is because right now, if I read this right, Chattanooga has two soccer teams and UTC football jockeying for a foothold in Finley Stadium. There are some who claim a new ball park – be it baseball or soccer – will be the catalyst for the 400 acres in South Chattanooga where the Wheland Foundry and U.S. Pipe once thrived.

Robert Baade, an economist at Lake Forest College, told Alabama reporters minor league sports stadiums – of any kind – do not create revenue, while John Voorman, a Vanderbilt professor, explained why. “I call it the ‘zoo effect.’ You have different sized cities at different stages of development. Think of it as an economic pyramid … the bigger cities have zoos and symphonies,” he maintains and then there is the second tier, where both economists feel Chattanooga joins the likes of Huntsville, Knoxville, Montgomery and Mobile. “Larger cities want the same convention traffic, and they have the resources smaller cities do not.

“People are only going to eat so much and drink so much every day,” Baade told “If you spend more time and money spectating at a sports event, and making use of entertainment options downtown, it means you have shifted spending from one part of the city to another. All you are doing is reshuffling entertainment discretionary spending.”

In Mobile they are facing tough problems. The Class AA baseball team has announced it is moving to a new venue in 2020 – to a sparkling new stadium in Madison, well within the thriving Huntsville economy. Yes, Mobile hosts the Senior Bowl but Ladd-Peoples Stadium, originally built in 1948, needs millions in deferred maintenance ($5 million just to paint the rusty roof.)

That’s why Mobile’s commitment has to be the Mardi Gras celebration and any monies must be poured into the aging Civic Center, which was last renovated – hello? – 30 years ago. The University of South Alabama politicked hard for taxpayer money but never had a chance. The Mardi Gras week is the economic driver of the city.

So, what’s the best thing for Chattanooga? It is a two-hour drive from two of the top markets in the country - Nashville to the north and Atlanta to the south. Any minor league sports team will never compete with either’s sports team. Knoxville, two hours north, has the University of Tennessee and Birmingham, to the southwest, is the portal to Tuscaloosa and Auburn.

If you haven’t noticed, Huntsville – again only two hours away – has eclipsed Chattanooga. The thriving Alabama hub has an estimated city-limits 190,000 population to Chattanooga’s 175K, and as the second tier cities in the pyramid compete, we are also being threatened by Rutherford County (308,000) and exploding Williamson County near Nashville, its population estimated at 226,000 (at a growth rate of 10+ percent each year) compared to Hamilton County’s estimated 357,000 with a growth of 2.6 percent per year.

Admittedly, I am hazy on the keen details but I see the Lookouts owner leaning on both the city and the county “in a partnership” to build a new ball park on the best piece of property in the Southeast. This new professional soccer team needs to work a deal with Finley and then there is the Chattanooga Football Club that has delightfully earned a grand following. In other words, there are “shifting sands” as you read this.

Remember this: Finley Stadium was built for the exclusive use of UT-Chattanooga. Yeah, I’ve heard UTC has taken advantage of Finley, and, while I would have hoped for a much more amicable partnership, the dream was for attendance to be much higher by now than it has been.

What is plain for me to see is that there is no quick answer. If minor league teams don’t spur an economy, what does? Let’s recognize we are “second tier” and do our best to own it. But when smart people in Nashville approve $275 million, and smart people in Mobile spurn $10 million, we best get some people around this campfire who know what they are doing.

Roy Exum: Our Pets’ Tails Wag

HES Needs A New Shelter

Embarrassed By Boyd Comments

As one who has tended to a dog since the age of four, and has slept beside at least one four-legged critter almost every night since, it was with unabashed joy I learned a new $13 million animal ... (click for more)

RE: County Putting $10 Million Toward New Shelter For Humane Education Society When I saw this article my heart jumped. Over my lifetime I have provided a forever home to many shelter pets. ... (click for more)

Once again, my county commissioner, Tim Boyd, has shown his ignorance, lack of understanding of reality, and blatant lack of compassion. I am embarrassed by his words and his behavior. I applaud ... (click for more)


Roy Exum: Our Pets’ Tails Wag

As one who has tended to a dog since the age of four, and has slept beside at least one four-legged critter almost every night since, it was with unabashed joy I learned a new $13 million animal shelter for the Humane Education Society will be built in Hamilton County. The current facility on North Highland Park Avenue hasn’t been “humane” since my grandfather was an infant and, ... (click for more)

HES Needs A New Shelter

RE: County Putting $10 Million Toward New Shelter For Humane Education Society When I saw this article my heart jumped. Over my lifetime I have provided a forever home to many shelter pets. The pet we have now is from the HES. The facility in some areas looks almost like what you would expect in a third world country. The HES seems to have done everything possible over the ... (click for more)

Breaking News

County Putting $10 Million Toward New Shelter For Humane Educational Society

County officials are committing $10 million toward a new shelter for the Humane Educational Society (HES). Only Commissioner Tim Boyd spoke against the allocation at a commission meeting on Wednesday. He said a more urgent need was a $5 million training center for police, fire and emergency workers. County Finance Director Albert Kiser said the county came up with a total ... (click for more)

Grundy County Deputy Charged With Voluntary Manslaughter In Chase Shooting Death

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Chattanooga's Jordan Leen Hall Of Fame Inductee

Bethlehem, PA – The Hall of Fame Committee of the Eastern Intercollegiate Wrestling Association (EIWA), college wrestling’s oldest conference, is proud to announce that four new members have been elected for membership into the EIWA Hall of Fame. Members of the Class of 2019 include James Bennett of Yale University, Mark Kerr of Syracuse University, Jordan Leen of Cornell University ... (click for more)

Eight CCS Athletes Sign On National Signing Day

Eight student athletes from Chattanooga Christian School were joined by family, friends and coaches on Wednesday to celebrate signing to play college athletics. John Rhodes signed with play baseball at Kentucky. Four soccer players signed with area colleges. Katie Dirkse signed with Lee University andAddie Henry with Carson-Newman. Lucy Sandhoff and Lillie Cate both signed ... (click for more)