BlueCross BlueShield of Tennessee has named Dalya Qualls as director of corporate communications.
In this role, Ms. Qualls leads a team responsible for internal and external communication strategies that reflect the mission-driven culture of BlueCross and its commitment to the health of the customers and communities it serves. Ms. Qualls also serves as a key spokesperson for the company.
“Dalya is a proven leader who brings extensive experience in employee communications, public affairs, media relations and social media to this vital role,” said Roy Vaughn, senior vice president and chief communications officer for BlueCross.
“We are excited to have her as part of our team.”
Prior to joining BlueCross, Ms. Qualls served as communications manager with HCA Healthcare, where she directed the company’s proactive media strategy and oversaw the team that developed content for digital platforms. She worked with more than 180 hospitals to identify storytelling opportunities for employees and external audiences, securing national media coverage for many of those stories.
Previously, Ms. Qualls served as deputy communications director for the Tennessee Department of Safety and Homeland Security, where she held primary spokesperson duties and handled media strategy for related agencies. She previously served as public information officer for the department, supporting major initiatives for the state’s Highway Patrol, Drivers Services and Office of Homeland Security.
Ms. Qualls earned a master’s degree in mass communications from Southern Illinois University Edwardsville. She received her bachelor’s degree in English from the University of Illinois at Urbana-Champaign.