Dara Carroll has been named director of Life Care Centers of America’s Public Relations department.
Formerly the senior publications specialist for the Public Relations department, Ms. Carroll now leads a team of professionals who are key in effectively disseminating the communication efforts of the corporate office and Life Care facilities nationwide. In addition to contributing to the company’s fundraising and digital media efforts, she will oversee the production of corporate and facility marketing collateral, two magazines and direct mail recruitment. She will also play a key role in media and community relations.
“Dara is the perfect choice for this position,” said Leigh Atherton, senior vice president for Corporate and Community Relations. “She is just the right combination of servant leader, mentor and editor. Dara is an advocate for our facility associates and residents and focuses on serving them through everything she does. The Public Relations team and facility associates across the country will benefit from her expertise.”
“It has been a joy for me to work alongside Dara from the time she arrived at Life Care in 2007,” said former Life Care President Beecher Hunter, who still consults with the company. “There is no greater art in the world than communication – both on the personal and professional levels – and Dara is the consummate practitioner in her writing, speaking and teaching gifts. She has a broad range of experience in academia and the corporate environment and is an important asset to Life Care in support of our facilities and their mission. With her leadership skills, she is the natural choice to step into the role of director of our Public Relations department.”
Ms. Carroll graduated from Lee College (now University) with a bachelor’s degree in English and minor in communication. She went on to earn a Master of Arts in Journalism with an emphasis in Public Relations from the University of Memphis.
Before joining Life Care as its coordinator of publications in 2007, Ms. Carroll was the editor for Church of God World Missions. Prior to that, she spent several years in higher education. She was the director of student services for Belhaven University in Memphis and then returned to Cleveland to serve in the admissions office and then as director of special academic projects at Lee University, where she also taught freshmen orientation and communication classes, including public speaking and media writing. She is a published author and has been a presenter at various events and conferences.
“I am equally honored and excited for the opportunity to lead our Public Relations team,” said Ms. Carroll. “I am grateful to work alongside so many amazing professionals here at the corporate offices, and I look forward to the expanded opportunities this new role will give me to serve our local community and Life Care’s wonderful residents and associates around the country.”
Ms. Carroll and her husband, Robert, currently live in Cleveland with their two teenagers: Chase and Chelsea.