Animal Attraction: Tennessee Aquarium Launches New Website

Tuesday, July 28, 2020
- photo by Thom Benson

Although the Tennessee Aquarium has been welcoming guests back to downtown Chattanooga for more than one month, the demand for robust animal content online continues to grow, according to officials.

The Aquarium has partnered with Chattanooga-based digital marketing agency Whiteboard to create an "engaging new website that would exceed the expectations of a growing digital audience." The new site offers more rich media, seven live web cameras, enhanced animal pages, and a seamless online ticketing process for planning visits to the Aquarium and IMAX Theater.

“Millions of people have enjoyed our online presence and social channels this year. The new website expands our capabilities to deliver our animals and experts to everyone between their in-person visits,” says Keith Sanford, the Aquarium’s president and CEO. “Virtual visits and online engagement help spark curiosity and appreciation for the natural world.”

"The new site serves as a peek into the exciting life at the Aquarium," officials said. "It tells the story of the Aquarium’s conservation efforts and showcases the rich biodiversity found at the Aquarium and across the Southeast."

Visitors to the new tnaqua.org can browse exhibit and animal galleries, explore education opportunities, stay up to date on conservation efforts and plan their visit.

“I'll never forget my first field trip to the Tennessee Aquarium when I was in third grade (circa 1994). Today, I love watching my kids experience the Aquarium like I did when I was their age,” Whiteboard Co-Founder and CCO Eric Brown said. “When first starting Whiteboard in 2010, working with the Tennessee Aquarium was part of our ‘bucket list’ of clients we'd hope to serve one day. It’s been a joy to help bring this new digital experience to life. Our hope is that visitors of all ages will find a digital world worth exploring and inspire everyone to make the Tennessee Aquarium a must-see destination.”

Another new addition to the Aquarium experience is the digital iteration of Riverwatch.

Riverwatch, formerly a printed publication, is now available digitally for members of the Tennessee Aquarium. It takes readers behind-the-scenes to learn more about what it takes to care for the Aquarium’s animals. The digital magazine also provides opportunities to travel virtually to remote locations where conservation biologists are working to better understand, protect and restore aquatic wildlife. This platform also offers exclusive content and updates on IMAX and other happenings at the Aquarium.

Visit the Tennessee Aquarium’s new website at https://tnaqua.org/.


Animal Attraction: Tennessee Aquarium Launches New Website

2 New Penguin Chicks Join The Tennessee Aquarium's Penguin Colony

Finding Faces For Margraten


Although the Tennessee Aquarium has been welcoming guests back to downtown Chattanooga for more than one month, the demand for robust animal content online continues to grow, according to officials. ... (click for more)

At a time when uplifting news can seem like an all-too-precious commodity, the Tennessee Aquarium is doubly pleased to announce the recent hatching of a pair of Gentoo Penguin chicks in the Penguins’ ... (click for more)

Established in 1945, with over 10,000 graves, Margraten's "American Cemetery" is far from normal. Buried here are men and women who came from all of America, to drive fascism away and restore ... (click for more)



Travel

Animal Attraction: Tennessee Aquarium Launches New Website

Although the Tennessee Aquarium has been welcoming guests back to downtown Chattanooga for more than one month, the demand for robust animal content online continues to grow, according to officials. The Aquarium has partnered with Chattanooga-based digital marketing agency Whiteboard to create an "engaging new website that would exceed the expectations of a growing digital ... (click for more)

2 New Penguin Chicks Join The Tennessee Aquarium's Penguin Colony

At a time when uplifting news can seem like an all-too-precious commodity, the Tennessee Aquarium is doubly pleased to announce the recent hatching of a pair of Gentoo Penguin chicks in the Penguins’ Rock gallery. The eggs were laid in late April, and the chicks began to pip on June 6, fully emerging from their shells on June 7 and June 8. Since then, the babies have been ... (click for more)

Breaking News

County Commission Told That Local Company With $85 Million Expansion Got "No Help" From City Government

County Commission members were told Wednesday that a local firm's effort to invest $85 million and create 120 new jobs in Chattanooga got absolutely no help from city government. Officials of Southern Champion Tray on Tuesday announced the major project, but the press release did not have any quotes from Chattanooga Mayor Andy Berke as usually would be the case. County Mayor ... (click for more)

Commissioner Smedley Says Most Apison Residents Do Not Want New Dollar General

County Commissioner Sabrena Smedley said Wednesday that most Apison residents like their rural way of life and do not want a new Dollar General. She said the location of the requested store at 11156 East Brainerd Road "is right in the middle of a residential area." Ben Berry, an engineer from Cleveland, Tn., said Apison is growing and many residents would welcome a new shopping ... (click for more)

Opinion

PILOTs In The Pandemic Period

The COVID-19 pandemic has changed almost everything. But there are a few exceptions. One exception is how easy it still is for a company to get a Payment-in-Lieu-of-Tax (PILOT) Agreement from Hamilton County. On Wednesday at the Hamilton County Commission agenda meeting, commissioners and the county mayor appeared enthusiastic about approving a property tax break for Southern ... (click for more)

Roy Exum: The Lunchbox Letters

You’ll remember the COVID crisis abruptly ended the 2019-20 school year in April and then followed a miserable four months where the flu effectively prohibited our children from seeing their friends, playing Little League baseball and being on the swim team. Our psychologists tell us the children have also suffered from “negative mental health issues.” Children need to begin catching ... (click for more)