Upland Label, formerly Dixie Labels, has long been a fixture on the Chattanooga business scene. They announced a name change and new brand identity this week. The change comes at a time when Upland is poised for expansion and is experiencing growth.
Originally founded as a label converter and barcode printing company in 1991, Dixie Labels has served many local businesses over the past 30 years. Throughout that time, designing and printing prime labels that help other companies communicate their own brand has remained their focus.
Founder and sales executive Joe Buckley says that despite the name change, customers should count on the same level of quality, service and care that they’ve always received. “This name change will help us expand to new areas, but the things that customers have always trusted us with are foundational to our business. We treasure those partnerships and look forward to continuing business with our longstanding customer base.”
Many upgrades have been made to the business over the last year. General Manager, Greg Leighty, oversaw these improvements to the plant. “I am excited about the future at Upland. We’ve recently implemented new systems and acquired new equipment which have greatly increased our efficiency. With additional capacity, we are able to take on new opportunities.”
In addition to changes at the plant level, Upland was acquired in 2019 by Evergreene Manufacturing in Birmingham, Al. In addition to sharing common core values, with Dixie, Evergreene was seeking to add depth and breadth to an existing multi-plant operation including production capacity for substantial growth. Expanding both its sales territory and customer base, Upland expects to carry the same quality and service Dixie was known for into additional markets.