Long-Standing Local Business Dixie Labels To Become Upland Label

  • Thursday, October 13, 2022

Upland Label, formerly Dixie Labels, has long been a fixture on the Chattanooga business scene. They announced a name change and new brand identity this week. The change comes at a time when Upland is poised for expansion and is experiencing growth. 

Originally founded as a label converter and barcode printing company in 1991, Dixie Labels has served many local businesses over the past 30 years. Throughout that time, designing and printing prime labels that help other companies communicate their own brand has remained their focus.

Founder and sales executive Joe Buckley says that despite the name change, customers should count on the same level of quality, service and care that they’ve always received. “This name change will help us expand to new areas, but the things that customers have always trusted us with are foundational to our business. We treasure those partnerships and look forward to continuing business with our longstanding customer base.”

Many upgrades have been made to the business over the last year. General Manager, Greg Leighty, oversaw these improvements to the plant. “I am excited about the future at Upland. We’ve recently implemented new systems and acquired new equipment which have greatly increased our efficiency. With additional capacity, we are able to take on new opportunities.”

In addition to changes at the plant level, Upland was acquired in 2019 by Evergreene Manufacturing in Birmingham, Al. In addition to sharing common core values, with Dixie, Evergreene was seeking to add depth and breadth to an existing multi-plant operation including production capacity for substantial growth. Expanding both its sales territory and customer base, Upland expects to carry the same quality and service Dixie was known for into additional markets.

National Urban League President To Deliver Address At ULGC's 41st Equal Opportunity Day
  • 12/6/2023

Marc H. Morial, president and CEO of the National Urban League, will give a special address at the Urban League of Greater Chattanooga’s 41st annual Equal Opportunity Day at The Chattanooga Convention ... more

Bohr Electronics Secures Multimillion Dollar Contracts For Locomotive Rebuild Programs
  • 12/6/2023

Bohr Electronics has been awarded multiple million-dollar contracts to supply fully furnished electrical cabinets for Class I railroad operators’ locomotive rebuild programs starting in 2024. ... more

Grand Jury Recommends Revamping Bond System And De-escalation Training For Officers
  • 12/6/2023

The Regular Grand Jury had several recommendations for the court, including revamping the bond system and its bias, as well as more de-escalation training for police officers. Here is the ... more