Five Star Food Service, a provider of workplace food and beverage solutions announced a rebranding to Five Star Breaktime Solutions. The name change, a first for the company in its 30-year history, is accompanied by a refreshed visual identity including a new company logo and updated brand colors.
In recent years, Five Star Breaktime Solutions has experienced significant growth transforming into a prominent regional operator in the convenience services industry, serving businesses and other organizations with high-quality micro markets, vending service, food service, office coffee, and more refreshment solutions. The new branding embodies the company’s renewed sense of purpose and reflects its mission of reshaping the at-work experience for all.
The new brand name represents the company’s commitment to delivering a wide range of custom solutions focused on enhancing breaktime experiences, fostering employee well-being, and promoting a sense of community within the workplace – better defining who they are and what they offer to their clientele.
The most notable change is the introduction of a new dynamic visual identity representing the company's vision for the future. The modern logo design is rooted in the company’s heritage leveraging a sleek version of its familiar forward-leaning star icon symbolizing the company's commitment to innovation. Updated logo text evokes a sense of strength and reliability. The refreshed brand color palette incorporates a vibrant combination of blues with accents of green and orange, which represents the company's integrous spirit, fresh approach, and commitment to the community.
"We are thrilled to reintroduce ourselves as Five Star Breaktime Solutions. This rebranding reflects our evolution as a company and our unwavering dedication to offering comprehensive breaktime solutions that cater to the diverse needs of our clients," said Richard Kennedy, CEO of Five Star Breaktime Solutions. "Our updated visual identity and colors align with our commitment to delivering exceptional workplace breaktime experiences that enhance employee satisfaction and productivity."
Five Star Breaktime Solutions will continue to prioritize its core operating values of leadership, discipline, community, and integrity in every aspect of business. The new branding will be rolled out across the company's growing geographic service footprint including employee apparel, digital communications, company vehicles and other branded assets.