Greg Callaham Graphic Design has won four American Graphic Design Awards. Graphic Design USA, a national trade publication, conferred four 2018 awards to Callaham's design work for Fluhman Outdoor Media, Hi-Tech Sign, Fredrickson Outdoor Advertising and Hollywog.
“I’m grateful to the AGDA for the opportunity to shine a national spotlight on clients such as these who see the value in memorable advertising messages,” says Mr. Callaham. “It’s an honor to receive these awards, and it’s encouraging to know my work is competitive at such a high level."
Review of each design:
Mr. Callaham’s award-winning billboard design for Fluhman Outdoor Media features Molecular Motors Speed Shop as the advertiser. A stylized old hot rod, complete with flames, conveys what the advertiser does, while an explosion of yellow and red in the background highlights the business logo. The ad displayed on printed vinyl in Texas.
The ad for Hi-Tech Sign advertised Kia Cleveland and was posted on a digital billboard in Cleveland. A bright red background captures the eye of prospective car buyers and provides high contrast with the price point for a 2017 Kia Soul.
Mr. Callaham used humor in the billboard design for Fredrickson Outdoor Advertising in Minnesota. The billboard company wanted to promote itself using its own ad space, but left the entire creative direction up to Mr. Callaham. Knowing the goal of the ad was to make the phone ring, he searched for an image that would make prospects look twice. The photo of a fairly ordinary guy in bright red tights and goggles stopped him in his tracks and Captain Billboard was born.
Hollywog is a Chattanooga medical device manufacturer with a strong presence in the marketplace. They asked Mr. Callaham to design several portable pull-up banners to attract the attention of tradeshow attendees using photography they provided. The resulting banners featured the company’s bright green logo color in the header and vertical text to engage prospects in discussions about Hollywog’s line of pain relief products.