Morning Pointe Of Collegedale At Greenbriar Cove Honored For Operational Achievement

Tuesday, December 10, 2019
Pictured are Morning Pointe Senior Living chief Operating Officer Aaron Webb, Morning Pointe Senior Living President and Co-Founder Greg A. Vital, Morning Pointe of Collegedale at Greenbriar Cove Executive Director Jennifer McFarland, Morning Pointe Senior Living Chief Financial Officer Norma Cooper, and Morning Pointe Senior Living chief Executive Officer and Co-Founder Franklin Farrow
Pictured are Morning Pointe Senior Living chief Operating Officer Aaron Webb, Morning Pointe Senior Living President and Co-Founder Greg A. Vital, Morning Pointe of Collegedale at Greenbriar Cove Executive Director Jennifer McFarland, Morning Pointe Senior Living Chief Financial Officer Norma Cooper, and Morning Pointe Senior Living chief Executive Officer and Co-Founder Franklin Farrow

Independent Healthcare Properties and Morning Pointe Senior Living recognized six of its assisted living and Alzheimer’s memory care communities for exemplifying a unique dedication to residents and their families. The honors were presented during the Chattanooga-based senior healthcare services company’s 22nd annual Christmas awards banquet at the Museum Center at 5ive Points in Cleveland. Annually, Morning Pointe acknowledges top-performing teams of caregivers, directors and customer service associates from its 33 communities across the Southeast.

“I appreciate the commitment to both excellence and compassion that is demonstrated by our associates,” says Greg A. Vital, president and co-founder of Morning Pointe Senior Living. “We are proud to have the opportunity to honor these communities that help make Morning Pointe the region’s choice for senior care.”

Morning Pointe of Collegedale at Greenbriar Cove received the 2019 Operational Achievement Award, recognizing the assisted living community’s achievements in resident satisfaction by maintaining 100 percent occupancy. Morning Pointe corporate leadership presented Jennifer McFarland, the executive director at Morning Pointe of Collegedale at Greenbriar Cove, with a plaque of recognition during Morning Pointe’s annual year-end awards banquet.

“We are thrilled to be recognized,” Ms. McFarland said. “We strive to make sure that our residents are absolutely satisfied with the care they receive at Morning Pointe, and we believe it speaks to the quality of our staff and our community that so many residents choose to call Morning Pointe home for long periods of time.”

“Morning Pointe of Collegedale at Greenbriar Cove sets a magnificent example for the rest of our communities throughout the region. They embody the spirit and values that Franklin Farrow and myself first envisioned for Morning Pointe more than 20 years ago,” Mr. Vital said. “While it’s true that it’s all about our residents at Morning Pointe, our associates are equally important. None of what we do today would be possible without them.”


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