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Living Well


Morning Pointe To Mark Grand Opening Of Its Newest Senior Living Community With Family Holiday Event

Wednesday, December 4, 2019

Morning Pointe Senior Living announced the grand opening of Morning Pointe of East Hamilton.

Local dignitaries and guest speakers from both Hamilton County and Catoosa County, including Hamilton County commissioner Sabrina Smedley, Hamilton County trustee Bill Hullender, Tennessee state representative Mike Carter, vice president of member-investor services at the Chattanooga Area Chamber of Commerce Sandra Brewer, president of the Catoosa County Chamber of Commerce Amy Jackson, senior manager of programs at the Chattanooga chapter of the Alzheimer’s Association Amy French, and Hamilton County mayor Jim Coppinger, will gather for the grand opening of the assisted living and Alzheimer’s memory care community on Thursday, Dec.

12 from 4 p.m. to 7 p.m., with a formal dedication program at 4:30 p.m. The event will have a Christmas theme and will feature heavy hors d’oeuvres, a meet-and-greet opportunity with Santa Claus, and live music from Christmas carolers. 

“It will truly be an event for the whole community to enjoy,” said Morning Pointe president and co-founder Greg A. Vital. “We are so excited to be a part of the East Hamilton County community and can’t wait to celebrate with all our new neighbors.”

Located at 1776 Generations Way on the 9700 block of East Brainerd Road in Ooltewah, Morning Pointe of East Hamilton is the first phase of a new state-of-the-art senior living campus in Hamilton County and will provide a continuum of care for residents with a variety of care services for seniors needing assistance with daily living as well Alzheimer’s disease and dementia in a secure environment.

The $35 million, 24-acre campus, located in the East Hamilton corridor near East Hamilton High School and The Course and Homes of Windstone offers high-quality amenities including walking trails, exercise paths, and beautifully landscaped grounds. The community also features fine dining with local, farm-fresh foods through Morning Pointe’s “Farm to Table” program, life enrichment activities, and professional health and wellness services. Daily activities feature innovative therapeutic programs, including the Meaningful Day purposeful memory care program and physical and occupational therapies, to ensure the highest quality of care for residents.

For more information on Morning Pointe of East Hamilton, call (423) 212-1208 or visit https://morningpointe.com/morning-pointe-east-hamilton-assisted-living/.  

In addition to its East Hamilton location, Morning Pointe Senior Living operates five other assisted living and Alzheimer’s memory care communities locally in Chattanooga, Collegedale, and Hixson. Morning Pointe of East Hamilton is the company’s 17th campus in Tennessee. 

Independent Healthcare Properties LLC, a Chattanooga-based senior healthcare services company, is the developer, owner and manager of 33 Morning Pointe assisted living and The Lantern at Morning Pointe Alzheimer’s Memory Care Center of Excellence communities in five southeastern states. IHP was founded in 1996 by Tennessee healthcare entrepreneurs Greg A. Vital and Franklin Farrow. For more information, visit www.morningpointe.com.


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