Morning Pointe Announces Plans For New Senior Living Community In Hardin Valley

Tuesday, May 19, 2020

Morning Pointe Senior Living announces that Knoxville-Knox County Planning has approved the Chattanooga-based senior healthcare company’s plans to build a new senior living and Alzheimer’s memory care community on Reagan Road, located off of Hardin Valley Road and Pellissippi Parkway.

Construction is slated to begin in summer 2020 with a grand opening in late 2021. This combined campus marks Morning Pointe’s third community in the greater Knoxville area—supplementing the services offered at the Morning Pointe of Knoxville assisted living community and The Lantern at Morning Pointe Alzheimer’s Center of Excellence, Knoxville memory care community, which is set to open later this year. Morning Pointe Senior Living has additional campuses in the Knoxville area communities of Clinton, Lenoir City, and Powell. 

The Hardin Valley location will be a state-of-the-art, single story community featuring 85 spacious apartments, including a secure wing specially designed for residents with Alzheimer’s disease and other memory care disorders. Programming will adhere to Morning Pointe’s signature strong focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings, and intergenerational activities. The Lantern memory care wing will provide an array of Alzheimer’s memory care services, including innovative therapies such as Teepa Snow’s Positive Approach to Care and Meaningful Day purposeful programming to ensure the highest quality of care for residents. Residents will enjoy premier amenities and fine dining with local, farm-fresh ingredients. 

“Since its founding nearly 25 years ago, Morning Pointe been an integral part of the East Tennessee healthcare delivery system,” said Greg A. Vital, president and co-founder of Morning Pointe Senior Living. “As West Knoxville and Oak Ridge continue to rapidly grow and expand, more and more Americans are relocating here not only to work and live—but also to retire. This new combined community will enable us to provide East Tennessee seniors and their families with even more options for quality senior care in Knox, Anderson, and Loudon Counties. In addition, we remain committed to contributing to job growth and workforce development in the Smoky Mountain region.” 

According to 2016 U.S. Census Bureau population estimate reports, Knoxville is the second fastest growing city in the state behind Nashville. Following growth trends, Morning Pointe seeks to provide retirement living options to bring the over-65 population closer to medical services and adult children, who are relocating to urban areas. 


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