Southern Honda Powersports will open its new state-of-the-art facility this week at 5330 Ringgold Road after years of planning and construction. The 73,000 square foot store earns the dealership a new designation from Honda as a ‘Powerhouse Dealer’ allowing for priority, automatic inventory replenishment.
David Carmody, general manager of Southern Honda Powersports said, “This is an exciting time for us. Whether our customers are looking for all-terrain vehicles, side-by-sides, motorcycles, dirt bikes or other equipment, they will be able to find what they need and can buy with confidence because of the reliable performance of the Honda brand.”
The dealership will host grand opening festivities on Saturday from 10 a.m.-4 p.m. with a bike show, food trucks, live music and a giveaway of a new Pioneer 1000-5 side-by-side. The proceeds from the bike show will be donated to the Make-A-Wish foundation.
“The pandemic really challenged us in being able to fulfill wishes,” CEO of Make-A-Wish East Tennessee, Garrett Wagley said. “Today, we have 235 children with wishes that need to be filled. Thanks to the generosity of Southern Honda Powersports, we’re on our way to meeting the needs of so many. We’re excited about the grand opening weekend and the support it will provide for the important work done by Make-A-Wish.”
The dealer’s Ringgold Road project was completed by P&C Construction and is a part of the East Ridge’s Border Region Retail Development District, resulting in additional tax revenue and local job creation for the region. The proximity to the I-75 corridor will immediately draw customers from Tennessee, Georgia, and Alabama and is about a day’s drive from much of the country.