Hamilton Place announces that Aerie will be relocating from its current location adjacent to American Eagle in October to a new upper-level space near Sephora in order to make way for OFFLINE by Aerie, which is set to open in November.
"Aerie is committed to creating exceptional merchandise collections while positively influencing the way women see themselves and treat others," officials said. "The store offers intimates, apparel, activewear and swimwear with every piece designed for comfort. The Aerie brand promotes body positivity, empowerment and confidence. With what launched as a pledge to forgo all retouching of campaign imagery in 2014, the brand’s powerful #AerieREAL platform continues to inspire women around the world to not only love themselves, but to help empower other women. Leading the charge behind the self-love movement, Aerie was one of the first brands to stop using models in its campaigns, rather highlight real women that support its mission, and continues to do so today.
"OFFLINE by Aerie is a sub-brand of activewear and accessories launched in July 2020 and is built for movement, comfort, and REAL life and is the evolution and expansion of Aerie’s popular Chill.Play.Move. collection. OFFLINE by Aerie offers an unparalleled assortment of soft, cozy and comfortable activewear, including an assortment of leggings, bike shorts, tops, sports bras, fleece, bottoms and accessories.
"The new OFFLINE store will open in the space currently occupied by Aerie on the lower level next to American Eagle. OFFLINE offers an all-new experience for shoppers focused on movement and fun, featuring digital video boards, a ping pong table and a ballet bar. Shoppers at the new, nearly 4,500 square foot, Aerie store will be delighted by its open and welcoming entrance, with areas to relax, take selfies or engage in fun experiences while shopping."