The FLOCK, LLC announced on Wednesday that its establishment supporting name, image and likeness (NIL) opportunities for Chattanooga Mocs student-athletes. Focused on all Mocs athletics programs, The FLOCK is a third-party entity with a mission to create and develop NIL opportunities for all student-athletes through avenues such as appearances, camps, community service projects, events, fundraising, marketing partnerships and memorabilia.
“Our member-driven organization connects Mocs fans and the Chattanooga community to UTC student-athletes through NIL opportunities that allow those student-athletes to monetize their individual and collective brands,” says The FLOCK founder Sam Kilgore.
“The FLOCK was formed to encourage student-athlete personal growth, support civic and charitable involvement, and empower student-athletes to support themselves financially while in school.”
Concurrent with its launch, The FLOCK announced it will become “A Proud Partner of UTC Athletics" through a sponsorship agreement with LEARFIELD’s Mocs Sports Properties, the longtime athletics multimedia rightsholder.
According to Chattanooga Vice-Chancellor and Director of Athletics Mark Wharton, “The FLOCK will be instrumental in keeping UTC athletics competitive on the field and on the court by providing a way for fans, students, alumni, businesses and brands to get in on the game by making sure our student-athletes are excelling in this new NIL era.”
The relationship with Mocs Sports Properties allows for The FLOCK to receive visibility across multiple Mocs athletics platforms, enabling the organization to reach the loyal and passionate Chattanooga fanbase. Its sponsorship with Mocs Sports Properties is separate from any activity related to subscription funds that may be allocated to student-athletes as part of NIL opportunities.
Mocs fans, alumni and supporters interested in learning more about The FLOCK can visit the organization’s website at www.theflockchattanooga.com.
All athletics sponsorships are managed by LEARFIELD’s Mocs Sports Properties, which does not represent student-athletes. LEARFIELD separately represents Chattanooga Athletics and its intellectual property (IP) as part of the company's exclusive multimedia rights agreement.