Hyatt Breaks Ground On Caption By Hyatt, Developed By 3H Group, Marking First Hyatt Hotel In City

  • Tuesday, April 9, 2024

Hyatt Hotels Corporation celebrated the groundbreaking of Caption by Hyatt Chattanooga, set to open in early 2026 at 105 W. Main St. on the Southside.

Developed by 3H Group, Inc. under a franchise agreement with Hyatt, the hotel in Chattanooga "will uniquely combine the design and comfort of an upscale, lifestyle hotel with the self-activation capabilities of a select-service property," officials said.

The first Caption by Hyatt owned in 2022 in Memphis.

"We are thrilled to collaborate with 3H Group on the development of Caption by Hyatt Chattanooga and look forward to bringing this exciting concept to the vibrant downtown area - the first Hyatt hotel in Chattanooga,” said Jim Tierney, senior vice president of development at Hyatt Hotels Corporation. “The Caption by Hyatt brand presents a compelling proposition for both developers and guests, offering a distinct hotel product that combines the lifestyle elements that guests crave with the operational efficiency of a select-service property. The Chattanooga hotel is the ideal location for the brand, set in a dense residential area with high foot traffic where the property can create a welcoming meeting place for the community.”

Officials said the 123-room hotel "is set to become a gathering place for both visitors and locals alike, featuring the brand’s all-day food-and-beverage concept, Talk Shop, as well as a rooftop bar and meeting space. Guests can anticipate the high quality, contemporary style, and innovative self-service amenities that define the brand."

Each Caption by Hyatt hotel offers a 24-hour market, dedicated spaces for work, relaxation, and dining.

"Our decision to continue our collaboration with Hyatt stems from their unwavering commitment to understanding the needs of both owners and guests," said Hiren Desai, president and CEO of 3H Group, Inc., the owner of the Chattanooga property. "Caption by Hyatt is an innovative brand, and that approach, coupled with its flexible design and focus on guest experience makes it an attractive addition to our portfolio. We're excited to bring the vibrant energy of Caption by Hyatt to our hometown of Chattanooga and look forward to enriching the local hospitality landscape."

Financing is being provided by Southeast Bank and Grace Construction is the general contractor.

In addition to Caption by Hyatt Chattanooga, 3H Group, Inc. has several executed franchise agreements with Hyatt including the first Hyatt Studios hotel located in Mobile, Ala., which broke ground last year and is expected to open in early 2025.

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