Blair Waddell Mard has joined the Herman Walldorf Commercial Team as an affiliate broker after six years as a retail recruiter for the River City Company, downtown Chattanooga’s economic development engine. In her new role, Ms. Mard will capitalize on her retail recruitment experience providing sales, leasing and consulting services to buyers, sellers, landlords, tenants and developers. While initially focusing on retail, Ms. Mard will also work in the office, industrial and investment sectors of the Southeast Tennessee and North Georgia real estate markets.  

While at River City Company, Ms. Mard cultivated relationships with area brokers, realtors, land owners and potential retailers and helped fill nearly 100,000 square feet of space in downtown Chattanooga with local, regional and national tenants. 

Kim White, president and CEO of River City Company said, “It has been an honor to have Blair Mard part of the River City Company for the past six years.  Blair’s love of our city and her passion for its growth, coupled with her ability to build strong relationships has greatly increased the awareness of retail opportunities downtown. We wish her much success in her new role as an affiliate broker for Walldorf. They are fortunate to have her join their team. We know she will continue to be a strong advocate for bringing quality tenants downtown.” 

Managing Broker Rudy Walldorf said, “We are thrilled to have Blair join our professional team at Herman Walldorf Commercial. She is very knowledgeable about the local market, and her retail match-making expertise will help us continue our excellent service to our clients.” 

Ms. Mard joined River City Company from CreateHere, where she played a part in the community visioning project, STAND, which gathered feedback from over 26,000 area residents and made the resulting data available to the public to promote community-based action. 

Ms. Mard is a founding board member of Rotaract and also serves on the board of the Downtown Council for the Chattanooga Chamber of Commerce. She also serves with the Austin Hatcher Foundation, the Junior League of Chattanooga, and the Chattanooga Cystic Fibrosis Foundation. Ms. Mard has served as the past-president of the Chattanooga Ballet and as a former board member of The Nightingale Network of the Women's Foundation and the Junior League. She is a graduate of the Chattanooga Chamber of Commerce program Leadership Chattanooga and the Allied Arts Ruth Holmberg Leadership Institute. Ms. Mard graduated with honors earning a Bachelor of Science in government from Wofford College. 

Ms. Mard and her husband, Brad, live in Riverview with their son Paxton (2) and are members of St. Paul’s Episcopal Church.