Color Blind Viewfinder Installed At Ruby Falls Scenic Overlook

Friday, November 9, 2018

A newly-installed special viewfinder at Ruby Falls provides guests with the opportunity to witness the true colors of fall in the Tennessee Valley.  

Each year, a half-million guests from all over the world travel to Lookout Mountain to explore Ruby Falls, known for its underground waterfall and sweeping views of the Tennessee Valley.

During autumn, the view is especially colorful with vibrant foliage dominating the landscape.  However, until recently, those challenged with protanopia and protanomaly, also known as red-green color blindness, were unable to fully enjoy nature’s beautiful transition from deep green to striking red, yellow, and orange.

The Tennessee Department of Tourist Development selected 12 of the most scenic overlooks in the state of Tennessee as partners to install special viewfinders outfitted with an innovative lens designed to enable people with color blindness to see a wider range of vibrant, true colors. Ruby Falls received one of the uniquely equipped viewfinders in time for peak fall foliage season.

It is estimated that one in 12 men and one in 200 women have a congenital color vision deficiency.  Hugh Morrow, Ruby Falls president said, “Providing guests with color deficiencies the ability to enjoy the brilliant colors we are surrounded by each fall, is humbling and a remarkable opportunity. It is exhilarating to be a part of guests’ first-time true color experience.”

The new technology viewfinder is placed on Ruby Falls’ accessible Blue Heron Overlook. The Overlook was completed in June 2018 and has a deep view of the Tennessee Valley and distant mountain ranges. Equipped with Enchroma lenses, the innovative viewer is the only colorblind-less viewfinder located in Chattanooga. The technology of the special lenses alleviates red-green colorblindness in order to see a broader range of the vibrant picturesque foliage just as it appears to individuals with typical color vision. Access to the Blue Heron Overlook and viewer are included with Ruby Falls admission.  

The color blind-less viewfinders are positioned at 12 different locations all throughout the state of Tennessee. For more information on where to find the accessible lenses, visit www.tnvacation.com.



Dahlonega Hosts 23rd Annual Bear On The Square Festival Apr 27-28

Tennessee Tourism Round Up: February Events

Tennessee Aquarium IMAX Theater Extends Special Run Of Climbing Film Free Solo Through February


The 23rd annual Bear on the Square Mountain Festival returns to Dahlonega’s historic public square on Saturday and Sunday, April 27-28, 2019. Pre-festival events, including musicians starting ... (click for more)

The inaugural Tennessee Songwriters Week is the last full week of February, celebrating the foundation of the craft, recognizing past and present songwriters and paving the way for future artists ... (click for more)

There are certain accomplishments that can only be described as “singular.” These rarest of achievements are so fundamentally incredible as to be, or at least seem, unrepeatable. Fortunately, ... (click for more)


Travel

Dahlonega Hosts 23rd Annual Bear On The Square Festival Apr 27-28

The 23rd annual Bear on the Square Mountain Festival returns to Dahlonega’s historic public square on Saturday and Sunday, April 27-28, 2019. Pre-festival events, including musicians starting to jam on the square and the Live and Silent Country Auction, are Friday, April 26. Bear on the Square is an authentic Appalachian Heritage Festival spotlighting bluegrass and old-time ... (click for more)

Tennessee Tourism Round Up: February Events

The inaugural Tennessee Songwriters Week is the last full week of February, celebrating the foundation of the craft, recognizing past and present songwriters and paving the way for future artists at open mic nights and sessions across the state. February also features events honoring Black History Month and unique date nights for Valentine’s Day. For a complete list of events across ... (click for more)

Breaking News

Governor Bill Lee Announces New Investment In School Safety

Governor Bill Lee on Thursday announced a new investment in school safety to better protect teachers and students and prepare against the threat of violence. He said, “The safety of our children and teachers is a top priority for my administration, and this investment ensures that school districts will have the resources they need to better protect our schools.” The ... (click for more)

Police Say White Admitted Killing Sharif After Xbox Sale Was Set Up; Posted Laughing Emojis After Shooting

Chattanooga Police said a deal for the sale of an Xbox One wound up with a murder at a Hixson apartment on Tuesday. DMarcus White, 20, of 942 Shallowford Road, was charged with criminal homicide and especially aggravated robbery in the death of Mohammad Sharif, 24. Mr. Sharif was found at 12:20 p.m. unresponsive lying in the parking lot at 3825 Hixson Pike. He died later ... (click for more)

Opinion

Heavy Rains Are Coming In The Next Few Days

Please remember to check on folks that are vulnerable which includes the elderly and homebound. With expectations of up to 7 inches or more of rain, we may see flooding in areas that rival those of the past. As Chief Roddy told me this morning, be proactive, not reactive. Pack for an extended stay at work or someone's house. Be ready with extra food, water and blanket in your ... (click for more)

The $500,000 Tax Money Giveway - And Response (2)

Mayor Berke, On September 5, 2017, you asked and were granted a 22-cent property tax increase for city government operations and a capital fund. At the meeting, the City Council approved your proposal for the property tax increase of 22 cents per $100 of property assessment. As a result, every business, home owner, and property owner had one-month notice that their local property ... (click for more)