New Women's Boutique Opening In North Shore

Thursday, June 20, 2019

A new women’s clothing and accessory boutique is opening on the North Shore. Electric Blue Collection is opening in the space formerly occupied by Verde Boutique along Hixson Pike.

Anita Oaks Headrick, owner of Alice Blue and Hanover Blue, is debuting Electric Blue Collection at a grand opening celebration on Thursday, June 27, from 1-7 p.m. The celebration will include giveaways, champagne and hors d’oeuvres, and a special look at the designers and collections that will be carried at the store. 

Electric Blue’s customer has classic style, but isn’t afraid to be funky. “She’s a little bit country and a little bit Rock-N-Roll,” said Ms. Headrick.

Ms. Headrick’s love for fashion began long before purchasing Alice Blue, Hanover Blue and opening Electric Blue. A Corinth, Ms. native, Ms. Headrick grew up inspired by her mother’s sophisticated and coordinated sense of style. In addition, Ms. Headrick's father was the owner of ‘Roy’s One Stop’, which instilled in her the idea to be a destination for both men and women looking for quality fashion in Chattanooga. She brings those attributes to her stores, Alice Blue and Hanover Blue. However, according to Ms. Headrick, Electric Blue is the “wild child” of the family. 

Ms. Headrick said, “Electric Blue is the style destination for trendsetters. When shoppers think of Electric Blue, we want them to think of it as their one-stop shop for jeans, Rock-N-Roll tees, charming dresses and edgy everyday pieces.” 

Electric Blue Collection is at 1100 Hixson Pike, Suite 104.



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