Coker Group Rebranding As Legendary Companies

Thursday, July 18, 2019

Coker Group, the holding company comprised of leading manufacturers of collector car and motorcycle wheels and tires, which includes Coker Tire, Wheel Vintiques, Universal Vintage Tire, Phoenix Race Tires, Specialty Wheel and Roadster Wire Wheel, announced today a rebranding of the group name to reflect its forward looking focus on the entirety of the automotive aftermarket including, but not limited to, the performance and restoration markets.

The new name - Legendary Companies - is meant to represent the breadth and scope of its current market segments while providing Legendary Companies with greater opportunities for future expansion into new sectors, officials said. 

“We’re proud to announce our rebranding of Coker Group as Legendary Companies,” said President and CEO Wade Kawasaki, “and excited for this chance to expand Legendary Companies into diverse markets while remaining true to our core consumers. The naming was very intentional; we chose the word ‘Legendary’ because we see our diverse, vibrant enthusiast customer base as the real legends in our industry.” “Now with this change, we will be positioned to bring our direct to consumer expertise and global distribution model to enhance the efforts of the performance brands we personally use and admire,” he added.

This rebrand represents a major expansion in potential scope for Legendary Companies, particularly in the fast-growing performance vehicle and late-model aftermarket sectors. These sectors are expected to be major targets for Legendary Companies and its private equity firm partner Irving Place Capital in future acquisitions. 

“We will continue to expand through the addition of top-tier companies and we respect the importance of maintaining the legacy and heritage of the amazing businesses that populate the aftermarket,“ said Irving Place Capital Co-Managing Partner Phil Carpenter. “Our capable leadership team is well prepared for future expansion.  Both President and CEO Wade Kawasaki and Marketing Director Marla Moore bring decades of industry experience to the table and we trust their ability to identify companies with strong teams to join Legendary Companies.”

This announcement comes after several months of expansion for Legendary Companies, including subsidiary Coker Tire’s acquisition and integration of German-based classic and vintage car tire distributor, MOR, which has already expanded global sales and distribution. In addition, subsidiary company Wheel Vintiques recently expanded its product line to include modern wheel fitments and high performance alloy wheels following the purchase of two performance aluminum wheel companies.

Coker Tire is the world's largest manufacturer/supplier of collector vehicle tires and motorcycle tires with distributors in over 60 countries. Since 1958, Coker Tire has supplied collector vehicle enthusiasts with tires and wheels.

 


Tennessee Supreme Court Upholds Hamilton County Court's Decision To Exclude Videotape Of Post-Polygraph Statements

AG Slatery Joins In Fight Against Illegal Robocalls

TVA Board Focuses On Strengthening Tennessee Valley Public Power


In an opinion released Wednesday, the Tennessee Supreme Court held that a trial court acted within its discretion in excluding from trial a defendant’s videotaped statements given in a post-polygraph ... (click for more)

Attorney General Herbert H. Slatery III Thursday announced that as a result of a bipartisan, public/private coalition of 51 attorneys general and 12 phone companies, the phone companies have ... (click for more)

The Tennessee Valley Authority board of directors approved a number of forward-looking actions designed to add flexibility and stability to the public power model serving more than 10 million ... (click for more)


Business

Tennessee Supreme Court Upholds Hamilton County Court's Decision To Exclude Videotape Of Post-Polygraph Statements

In an opinion released Wednesday, the Tennessee Supreme Court held that a trial court acted within its discretion in excluding from trial a defendant’s videotaped statements given in a post-polygraph interview. In so doing, the Court reversed the decision of the Court of Criminal Appeals. The defendant, Quintis McCaleb, was indicted on one count of aggravated sexual battery ... (click for more)

AG Slatery Joins In Fight Against Illegal Robocalls

Attorney General Herbert H. Slatery III Thursday announced that as a result of a bipartisan, public/private coalition of 51 attorneys general and 12 phone companies, the phone companies have agreed to adopt eight principles to fight illegal robocalls. “Robocalls are uninvited, a breach of privacy, distracting and generally a menace,” said General Slatery. “This agreement should ... (click for more)

Breaking News

Chattanooga Police Officer Struck While Working Head-On Crash On Highway 153 At U.S. 27

A Chattanooga Police officer was struck while working a head-on collision on Highway 153 early Sunday morning. The incident happened around 2:15 a.m. near the intersection with U.S. 27. The officer was hit by a white pickup truck. He was taken to the hospital, but his condition was not immediately known. There were injuries in the head-on crash. After the incident, ... (click for more)

City Treasurer Set To Collect Business Improvement District Assessments After County Commission Balks

The City Treasurer is now set to collect the first-year assessments for the downtown Business Improvement District (BID) after the County Commission decided not to let Trustee Bill Hullander do it. The City Council is set to consider a resolution on Sept. 3 authorizing the treasurer to do the collections. The resolution is sponsored by Chairman Erskine Oglesby, a staunch supporter ... (click for more)

Opinion

Are There Too Many Hamilton County Schools? - And Response

Two recent articles reveal a great deal about the present state of local public education. Mixing and matching information and reading between the lines reveals even more. First, there is that loooonnnngg list of Top Hamilton County Schools Salaries 2019. That nearly incredible list covers only salaries from $70,000 and up, and includes 290 different individuals -- approaching ... (click for more)

Roy Exum: Why We Must Read

One of the greatest scenes in all of moviedom is at that moment in the movie “Patton” where only George C. Scott could provide the harsh cackle. Starring in the role of the famed World War II general, Scott stands in the turret of his command vehicle and yells in the wind, “Rommel, you magnificent bastard … I read your book!” What too few of those who caused the 1970 film to ... (click for more)