Leaders of McLemore have selected Valor Hospitality to provide management of the property located atop Lookout Mountain. The team will be leading efforts for the newly opened clubhouse and restaurant that is also open to the public.
Recently recognized by Golf Digest as the 'Best Finishing Hole Since 2000', McLemore has golfers visiting from around the region. Leaders said that the course located 2200 feet above McLemore Cove and designed by renowned golf architects Rees Jones and Bill Bergin set the tone for the development of the property as a destination ‘above the clouds’.
McLemore’s President and CEO Duane Horton noted that Valor brings a depth and breadth of capabilities in property management, personnel development and management, policies and procedures as well as best practices to their client properties. “As we began the search for the perfect partner to manage McLemore, we wanted a firm that could draw strength from our local assets as they are developed for a much larger audience," said Mr. Horton. "Our guests will not only enjoy the gourmet dining and wine experiences from The Creag, but will also know that every part of their visit has been intentional in the planning. Like Valor, we share a philosophy of wanting to make sure individuals are greeted as VIP guests and depart as valued friends.”
With plans underway for a mountain lodge and on-site conference center, the relationship with Valor is expected to grow. “Being a global traveler and knowing special places when I see them, we see McLemore as a world-class destination that allows us to continue our mission of reimagining hospitality,” said Euan McGlashan, global co-founder and CEO of Valor Hospitality Partners. “Being able to develop unique guest experiences through our high value culture in turn drives measurable commercial success. For us, that means providing a destination complete with superb accommodations, award-winning food and beverage, and a multi-layered offering of experiences, both within the resort and surrounding areas, all executed and delivered with warmth, caring, passion and excellence by our incredible team. It is at the heart of all we do.”
Mr. Horton noted that McLemore’s 'stay and play' packages, which allow guests to enjoy overnight accommodations in various cottages around the property, has been such a success that additional rental homes are under construction to meet demand.
“We know that golf is what attracts many to visit; however, now that the clubhouse and restaurant are open, we have guests who simply want to come and experience McLemore," said Mr. Horton. "From the stunning views to dining offerings and cottages that welcome guests with sincerity and southern hospitality, the experience we’re creating with Valor’s assistance is one that will continue to grow McLemore’s reputation as a destination.”