Local Automotive Ad-Tech Company Reaches Revenue Milestones In First Years Of Operation

Thursday, December 17, 2020
Joe Alegre
Joe Alegre

Local automotive advertising technology company SocialBot has hit significant milestones in its first years of business. Most notably, the Chattanooga-based company’s revenue has a compounded growth rate of approximately 40% per year since 2017, with revenues nearly doubling in 2020 versus 2019. Additionally, the company manages four million in automotive advertising campaigns annually, and currently has over 500 active campaigns in 350 customer locations after only three years of operating.

 

Co-founded by Tim Kelly, Joe Alegre, and Casey Tuggle in 2016, SocialBot is a service provider for digital ad agencies that builds, manages, and creates Facebook and Instagram ads for car dealership clients.

SocialBot targets specific Facebook and Instagram users with relevant vehicle-specific ads that exclusively feature the type of inventory each user is currently in the market to purchase.

 

“As the owner of Kelly Auto Group, I understood firsthand that advertising on social media can be a daunting and costly process,” said Kelly. “We saw a need and wanted to find a way to meet it. Through SocialBot, we are able to streamline the social media advertising process for agencies that specialize in the automotive industry.”

 

Launched in 2017, SocialBot was the first provider of its kind in the market. In 2016, it was the first group accepted into Facebook Accelerator to build a solution for the automotive industry through its marketing application programming interface (API). Since then, SocialBot has continuously evolved and improved its platform.

 

The company uses a completely transparent solution, meaning SocialBot runs ads from a car dealer or automotive ad agency’s social media advertising accounts or web pages so there is no cherry-picking of data. The system pulls cars directly from dealer websites daily to ensure accurate inventory and it also reflects price changes or photo changes in real-time.

 

“The system we set up provides segmentation of ads. For example, people interested in SUVs won’t see compact cars, and so on from there,” said Alegre. “We serve ads to people based on their specific interests and our system automatically optimizes spends to the best performing body style segments and adjusts ad spends based on inventory volume and performance.”

 

Tim Kelly
Tim Kelly

Hixson Attorney Receives Public Censure

JJ Jerman Receives 2 Annual BOMA Awards

Trident Transport Hires Jeff Kotiw As Vice President Of Strategic Accounts


Wilfred Shawn Clelland, a Hixson attorney, has received a Public Censure from the Board of Professional Responsibility of the Tennessee Supreme Court. Officials said, "Mr. Clelland settled ... (click for more)

John “JJ” Jerman, president of Office Furniture Warehouse, LLC and a board member and professional member of BOMA, was presented the annual award for “Professional of the Year” and the “Mike ... (click for more)

Trident Transport has named Jeff Kotiw as their vice president of strategic accounts, a new position for the company. Mr. Kotiw comes from an extensive background in logistics where he spent ... (click for more)



Business

Hixson Attorney Receives Public Censure

Wilfred Shawn Clelland, a Hixson attorney, has received a Public Censure from the Board of Professional Responsibility of the Tennessee Supreme Court. Officials said, "Mr. Clelland settled a client’s personal injury claim and received settlement funds in August of 2017. The settlement proceeds were subject to outstanding medical bills and/or liens. Mr. Clelland performed little, ... (click for more)

JJ Jerman Receives 2 Annual BOMA Awards

John “JJ” Jerman, president of Office Furniture Warehouse, LLC and a board member and professional member of BOMA, was presented the annual award for “Professional of the Year” and the “Mike Weaver Volunteerism Award”, by BOMA of Chattanooga. “Professional Member of the Year” is provided to BOMA professional members who own or manage real-estate. They also provide exemplary and ... (click for more)

Breaking News

County Schools Will Stay On Virtual Learning Next Week Unless School Board Decides Differently On Thursday Night

Due to the current Phase Tracker level of 1.02 percent based on local COVID-19 trend data for the five-day average, all Hamilton County Schools will continue a remote learning schedule next week. Officials noted that Wednesday ’s active case count was at 3,096 cases versus the peak on Jan. 11 of 4,717 active cases. However, officials said, "The Hamilton County School Board ... (click for more)

Cleveland City Schools To Resume In-Person School For All Students Starting Monday

Cleveland City Schools will go back to in-person school for all students next Monday. Officials said, "We continue to monitor active case counts and other data points in our community. In consultation with the health department and a downward trend of local cases, the district will be in the Yellow Phase the week of January 25-29. All students will be in a traditional, in-person ... (click for more)

Opinion

It's Time For Impact Fees

This letter is regarding the potential high density development on Snowhill Road in Ooltewah. Growth is good. But it needs to be responsible growth. It would be instructive to see studies by other communities who have already gone through this so we can understand just what is the taxpayer cost burden of these high density developments. Additional taxes to add infrastructure, ... (click for more)

Roy Exum: The Vols Ain't Dead

Matt Hayes, a writer for the SaturdayDownSouth.com website, was blistering in his view of what has been allowed to happen to the once-mighty University of Tennessee football program just hours after coach Jeremy Pruitt went down in flames on Monday. “I’ve got some harsh words for those in power at Tennessee, something they don’t want to hear but better embrace. It’s not the 1990s ... (click for more)