Covenant Logistics Group, Inc. (Covenant) announced the completion of a multi-year rebranding effort. Today, the Chattanooga-based logistics company announced a few changes to several of its public facing marketing pieces, equipment and other items.
In a previously released statement from July 6, 2020 – Covenant Transportation Group, Inc.
transitioned to a new name, Covenant Logistics Group, Inc., to better represent the company’s true logistics capabilities and available services.
Joey Hogan, president of Covenant, said, “This name change comes with the recognition that Covenant offers more than transportation services. Five years ago, we began a journey to transition the company to more of a true logistics provider. The merger of Landair Holdings with legacy Covenant three years ago provided a boost to the enterprise with the opportunity to grow in the overall transportation and logistics marketplace by adding warehousing and a more holistic freight management service offering.”
Following the merger, Covenant began the work to update the branding and its digital footprint. The primary information source for Covenant will remain the company website. Covenant’s official website can now be found at www.covenantlogistics.com.
“This refreshed site will showcase the full transportation management capabilities of our enterprise,” said Paul Bunn, senior executive vice president and chief operating officer. “On top of expedited and capacity management transportation services, Covenant provides contract logistics services such as dedicated contract carriage, warehouse management and transportation management.”
In addition to Covenant's three primary corporate facilities in Chattanooga, Greeneville and Nashville, the company has shops, terminals, office locations and 15 warehouse locations, all giving Covenant a footprint in 38 states across the country.
David Parker, co-founder, chairman and CEO of Covenant, said, “As we move forward with branding our equipment and facilities over the next two to three years, we remain committed to representing the legacy, mission and 35-year history of Covenant Transport, Landair and the family of companies that embody what Covenant truly is – a service provider that is generating value within the supply chain.”