Although Thyra DeCicco has been a real estate broker since 2002, she only recently decided to open her very own real estate brokerage firm right here in Chattanooga. Ms. DeCicco said she feels the real estate industry needs to be more flexible.
“It’s time to move beyond the fixed 6 percent commission structure mandated by corporate firms and offer more flexible customized listing options to meet the unique needs of each seller,” said Ms. DeCicco.
For decades property owners have had two basic choices when selling their property: List at a 6 percent commission or try to sell as a “For Sale By Owner”. In slower real estate markets and/or buyers’ markets, when real estate agents are investing significant amounts of money in staging, marketing and advertising, a higher commission structure makes sense. But when demand for homes has skyrocketed and owners are receiving multiple offers within hours, is the high listing expense really necessary, asks Ms. DeCicco.
Located in Chattanooga, Love Where You Live Realty allows sellers to pick the services they’d like to receive just as they would pick items on a restaurant menu. The additional real estate services are purchased “A La Carte”.
The base listing fee is $495. That includes: 1) comparable properties for pricing 2) state required listing forms 3) listing the property on the Chattanooga Multiple Listing Service and 4) presentation of offer (s) to the seller.
The seller can then pick from a variety of additional options including: yard signs, professional photo packages, electronic lock boxes, open house hosting and 3D tours. The total cost is below what a seller would pay a traditional real estate agent to list their home, said Ms. DeCicco.
The seller schedules the showings and ultimately manages the sale of the property through the closing.
“With pent up 2020 demand and low mortgage rates continuing to drive up home sale activity, this is a great way for sellers to save thousands of dollars on these quick sales," said Ms. DeCicco. "I do, however, recommend that the seller offers the traditional buyer’s agent commission to any real estate agent who brings a qualified buyer to the home and ultimately closes on the purchase of the home. I also strongly recommend professional photos to accompany your listing. With 90+ percent of buyers searching online for homes before ever entering a property, professional photos are a critical part of successfully marketing and selling a home.”
Ms. DeCicco offers sellers a full listing service package for 4 percent versus the 6 percent commission rate implemented across most of the Chattanooga area. You’ll still save thousands of dollars in commission and won’t have to manage the showings or sale yourself.
"It’s time to revolutionize the real estate industry,” said Ms. DeCicco. "It’s time we become more flexible and adaptable to meet the needs of our clients and ever-changing market conditions. When homes are receiving multiple offers in a short amount of time, I love being able to offer my clients cost-effective options.”
Ms. DeCicco has been a licensed real estate broker for 19 years beginning her career in Chicago and successfully selling in Illinois for 15 years prior to relocating to Chattanooga. She has an Undergraduate Degree in Business from the University of Illinois and an MBA from DePaul University. Prior to launching her real estate business, Ms. DeCicco was a vice president at an advertising agency where she specialized in client service, media/strategic planning and negotiation for Fortune 100 companies.