New Salon And Boutique, 3Eleven Collective, Opens In East Brainerd

  • Monday, March 6, 2023

3Eleven Collective, a new salon and boutique, is opening at 7633 East Brainerd Road, Suite 113. The grand opening will be held Saturday, March 11. 

Owner Laura Snakenberg said, "I have just achieved a lifelong dream of opening my own salon and boutique. I’ve been a wife and hairdresser for 26 and a half years and a mom for 25 and a half of those years. Having three girls in less than three years, and raising them was a top priority and one of the highest callings of my life; and now that they are all three out of college, married and settling into successful careers, the time was right.

"We researched for several years - had multiple disappointing “almosts” through those years, but all the while God kept bringing me back to a verse in Ecclesiastes that says, 'He makes everything beautiful in its time.' So while that still didn’t make it easy, my faith kept me going and the promise from God that He can be trusted with the timing of everything in our lives.

"The reference for this verse is specifically Ecclesiastes 3:11. I knew I wanted to somehow incorporate that into the name of my business as a testimony of what God can do when we rely on him. That is how the idea was born into naming the business 3Eleven Collective."

The business has a larger shared salon and boutique space, along with individual suites for professionals who prefer a more private setting with their clients, but still have community close by.

Ms. Snakenberg purposely designed the breakroom to be a space that fosters relationship building between the working professionals. There is a coffee bar and cozy table and chairs, perfect for sitting down with a coworker that quickly turned into a friend.

"We were made for community and building relationships with others, so even if working alone is the best atmosphere for you and your clients, a few steps down the hallway is safe and welcoming space that allows you to pull up a chair and talk with a fellow suite owner or hairdresser that works just down the hall," said Ms. Snakenberg. 

For more information call 802-3152.

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