Buy it*Downtown, Chattanooga’s downtown shopping card welcomes several of Chattanooga’s popular downtown attractions: the new Majestic 12 Theater and the Tennessee Aquarium, IMAX Theater and River Gorge Explorer.
Effective immediately, card holders may now use their cards at ticket counters to purchase movie tickets and concessions at the new Majestic 12 Theater. Additionally, card holders may go online to Buy it*downtown’s website to purchase Aquarium, IMAX and River Gorge Explorer tickets (tickets available only online at Buy it*downtown’s website; no counter ticket sales).
The addition of attractions and entertainment venues is designed to broaden the card‘s appeal and prospective customer base. Majestic 12 and Tennessee Aquarium attractions also provide a more comprehensive downtown package of offerings for the card program- from dining, shopping to fun.
"Buy It Downtown's expansion to include some of downtown's major attractions will allow card holders to use it toward a total downtown experience," said RiverCity Company CEO Kim White. "Visitors may now visit an attraction, shop, and then grab a bite to eat, all with their Buy*it Downtown card. Not only is participation in Buy*it Downtown easy, it helps support local business and ultimately our downtown economy."
During the first quarter of 2010, Buy it*Downtown had a 24% increase in dollars spent at participating downtown merchant locations over the same period a year ago. Buy it*Downtown card sales also exceeded national consumer retail sales trends for first quarter 2010 by 100%.
“We are pleased to see our growth trends continue to show double digit increases, despite such a weak retail environment," said Buy*it Downtown CEO and founder Amy Walker. "People are getting the message that giving and spending Buy it*Downtown cards are an easy, tangible and practical way they can help our local economy, support local merchants and help support the local tax base."