Dutch Bros Coffee Getting Ready To Open In Hixson

  • Monday, October 30, 2023
  • John Shearer
Dutch Bros Coffee in Hixson
Dutch Bros Coffee in Hixson
photo by John Shearer

Motorists for weeks wondered what the small building being constructed at 5102 Hixson Pike next to Captain D’s and near Northpoint Boulevard was.

In recent days the Dutch Bros name went up, and now the facility that will serve coffee, other refreshment drinks, and ready-to-go breakfast items will soon open, based on a sign by the door.

Although dozens of stores are found throughout the country, this is apparently the first Dutch Bros to open in Chattanooga, based on the company’s website. Chattanooga has seen a big influx of local and chain quick-service coffee stores in recent years to compete with Starbuck’s and such other locally popular coffee pickup places as Dunkin, Hardee’s, and Panera, among others.

The store, located on what was part of the front parking lot of the former Ryan’s eatery, will offer drive-through and walk-up service.

The menu says the Dutch Bros store serves such drinks as Dutch Classics coffee, Cold Brew, Dutch Freeze, Americano, special energy drinks, Dutch Frost, tea, kids drinks, Smoothies, lemonade, Dutch Soda, chai, and Dutch Cocoa.

Food items include a chocolate chip muffin top, granola bar, lemon poppyseed muffin top, and orange cranberry muffin top.

Dutch Bros was started in 1992 by brothers Dane and Travis Boersma in Oregon as a pushcart business by a railway station.

The business features a coffee cup-like sign more typical of the catchy restaurant or motel signs found around the country in the 1960s and 70s. The sign also has a Dutch windmill on it.

* * *

Jcshearer2@comcast.net

Dutch Bros Coffee in Hixson
Dutch Bros Coffee in Hixson
photo by John Shearer
Dining
Shaquille O’Neal-Owned Big Chicken Now Hiring In Hixson
  • 2/19/2024

Shaquille O’Neal’s fast casual chicken concept, Big Chicken, is now hiring for hourly and management positions for its newest upcoming location in Hixson. Interested candidates can apply online ... more

Paul Payne: Losing The Long Horn Means A Piece Of Our Heritage Is Forever Gone
Paul Payne: Losing The Long Horn Means A Piece Of Our Heritage Is Forever Gone
  • 2/15/2024

When I moved back to Chattanooga eight years ago after three decades in Alabama, one of the things my wife and I looked forward to was visiting many of the area’s vintage restaurants I remembered ... more

Chattanooga Seafood Bash On The River Returns April 26-28 With New Procedures
  • 2/15/2024

The Chattanooga Seafood Bash on the River put on by the Hykos Temple #123 Shriners will be returning this year April 26-28 at Coolidge Park. Last year it drew 77,000 people over three days and ... more