Erlanger announced that Patrice Batchelor has been named chief marketing and communications officer. In this role, Ms. Batchelor will "lead the strategic direction of Erlanger’s marketing and communications efforts, strengthening Erlanger’s brand, deepening engagement with the communities we serve, and enhancing how it shares its mission with the world. Her leadership will play a key role in fostering trust, building connections, and advancing its work to deliver compassionate, accessible care," said officials.
“Patrice is a purpose-driven leader with a great combination of strategic insight and heart,” said Jim Coleman, president and CEO of Erlanger. “Her ability to connect people, build strong teams, and drive authentic engagement will be essential as we deepen our impact, reaching more people, strengthening trust, and expanding access to the care and support our communities need most.”
Ms. Batchelor brings more than 25 years of experience in healthcare marketing and communications. Most recently, she led Twin Oaks Communications, a firm she founded to support mission-driven healthcare organizations during times of growth and transformation. Prior to that, she held senior leadership roles in one of the nation’s largest nonprofit health systems, where she led communications for a national workforce and supported one of the most significant healthcare integrations in recent history. Her work helped unify diverse teams, elevate employee engagement, and shape a cohesive brand.
Ms. Batchelor is known for her collaborative leadership, strategic storytelling, and deep commitment to mission-focused work. A native of Chattanooga, she lived in Colorado for 13 years and returned in 2021. She holds a bachelor’s degree in corporate journalism from Auburn University and a master’s degree in marketing. Outside of work, she enjoys running, biking, traveling, and spending time with her family.