Curves Brings 30-Minute Fitness Plan to Highway 58

Doors to Open on New Facility for Women on March 22

  • Monday, March 15, 2004
Ginger Moss, owner of the new Curves Highway 58 franchise will be welcoming women to the new innovative fitness center at the grand opening Monday, March 22. Click on photo to enlarge.
Ginger Moss, owner of the new Curves Highway 58 franchise will be welcoming women to the new innovative fitness center at the grand opening Monday, March 22. Click on photo to enlarge.

Waco-based Curves International, Inc., the world’s largest fitness center franchise, announced the opening of its newest Curves location in Chattanooga in the Highway 58 area, bringing to that community the innovative 30-minute fitness solution with a common sense weight loss program that helps break the weight loss cycle.

This is one of several Curves centers to open in the Chattanooga area in recent months.

The new center, at 4785 Highway 58, will celebrate its grand opening next Monday, March 22. The first 100 appointments during the grand opening will be eligible for a 66 percent discount off the down payment. For information, call 423 490-0009. The Highway 58 Curves will be open for appointments the first week from 9 a.m. to noon and from 4 to 7 p.m.

“We are excited to become part of the Chattanooga Highway 58 community,” said Ginger Moss, local franchise
owner. “Curves offers a comfortable, welcoming place where real women workout. Our facility
is designed so women can encourage and support one another while moving around the circuit. We
look forward to helping women in this community reach amazing results, both physical and
emotional, through our Curves Workout program and support network.”

With the average person gaining three pounds a year, a reasonable workout regime that can fit into today's busy lifestyle of work and family is critical to help combat diabetes, osteoporosis, hypertension and other health risks that women can face. The Curves Workout program, designed by Gary Heavin and his wife and co-founder Diane, is utilized in all Curves locations. The system allows women of all ages and fitness levels to perform all five of the components of a complete fitness program, combining strength and cardiovascular training through hydraulic resistance. The experienced instructors at Curves offer one-on-one training, while members talk and inspire one another during the workout. Also, the comfortable, welcoming atmosphere has helped women of all fitness levels commit to an ongoing fitness program and achieve results.

Since the first Curves franchise opened in 1995, the organization has seen exponential growth, beginning with 44 locations in 1996 and expanding to more than 1,250 centers in 2000. In Entrepreneur Magazine’s 2003 list of the top five hundred franchises, Curves was named the fastest growing franchise of any kind in the world, as well as the number 2 overall best franchise. Today, Curves continues to establish itself among the premiere franchises and currently has more than 2 million members in more than 6,000 locations within the United States, Canada, Spain, Mexico and the U.K.

The grand opening of the Highway 58 location is another indication of Curves’ continued success. With a Curves center opening every four hours on average, it has grown from just one franchise in 1995 to having one location for every two McDonalds in America.

“Helping say goodbye to unhealthy lifestyles, unattainable diet resolutions and unreasonable fitness regimens gives women a new outlook on exercise and feeding their body properly” said Ms. Moss, adding “We look forward to providing women in this community a complete workout in only thirty minutes that will ensure they can stick to the program and sustain a healthy weight.” For more information about Curves call 423 490-0009 or visit www.curvesinternational.com.

Curves Highway 58 owner Ginger Moss said a variety of workout equipment is available at the new facility for the unique 30-minute workout program. Click on photo to enlarge.
Curves Highway 58 owner Ginger Moss said a variety of workout equipment is available at the new facility for the unique 30-minute workout program. Click on photo to enlarge.
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