The best in Chattanooga advertising were recognized during the 49th annual American Advertising Awards, presented by American Advertising Federation of Chattanooga (AAF Chattanooga).
The award ceremony took place on Saturday at the Camp House. “The event was well attended by over 130 professionals and students,” said Brittany Lloyd, American Advertising Awards chairwoman.
Individuals of the local advertising and media community came out to celebrate the best of online/interactive, film/video & sound, print, cross platform and out-of home.
Of the 338 total professional entries, 24 Gold ADDY awards and 50 Silver ADDYs were presented. A wide range of local advertising agencies, in-house marketing departments, and freelancers participated. Entries were judged based on creativity, originality, and creative strategy. A panel of three judges from across the nation reviewed and scored the work.
The top award of the evening, Best of Show, went to the local group, Pathfinder, for their online branded content video for Travelier. The video was part of a larger campaign consisting of a website, branding, stationary, app and the video spot. The Judges Choice award went to the Johnson Group for their Cross-Platform, integrated campaign for Mountain Top Toys.
The Best of Show Student Entry was awarded to Gregory Van Dyke of Covenant College for his entry, Mistletoe Mingle Poste in the category of Out-of-home Poster The top student entry is awarded a $1,500 scholarship by AAF Chattanooga to encourage creative excellence at the student level.
Following is a list of the AAF Chattanooga American Advertising Awards winners:
- Deer Run Media: 1 Silver ADDY
- Fancy Rhino: 3 Silver
- Humanaut: 2 Silver
- Pathfinder: 1 Gold
- Super Chief: 13 Silver
- Tennessee Stillhouse: Home of Chattanooga Whiskey: 3 Gold, 1 Silver
- The Cloud Council: 3 Gold, 3 Silver
- The Johnson Group: 17 Gold, 27 Silver
The American Advertising Awards is a three-tiered advertising creative competition with the advertising industry’s largest and most representative competition for creative excellence. Entry in the local Ad Club competition is the first step toward winning a national ADDY. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards.